Have you noticed the surge in the amount of estate agents now writing blogs?
This is due in part to the fact that agents are now being taught how they can use blogs to not only generate high quality enquiries, but dominate the competition whilst been viewed as the local experts on all matters relating to property.
if you have not yet started a blog there’s no time like the present. It’s a low-cost way of showcasing your expertise without spending a huge fortune on newspaper advertising .
Read the postcode manifesto REPORT which further explains my thoughts around the topic of publishing a blog for positioning.
If you already writing blogs or articles, would you agree the number one objective is to get the right people reading your article or post?
It sure makes a lot of sense…
Once residents in your community are devouring your content, the next objective may be to get your audience to take a specific action, such as call you, fill out an enquiry form or refer you to someone.
If you’re like me, before you buy a newspaper or magazine you will normally scan the front or back page for articles that capture your attention.
And the thing that captures your attention is the headline/hook, which is designed to get you to stop what you’re doing or create a crazy desire to read the story ASAP.
Headlines are what drives the sales of newspapers and magazines, and anyone who works in the publishing industry will testify that they agonise about finding compelling ones and make many editorial changes.
Copywriters have formulas for coming up with hooks and headlines, which I’ll expand upon in my next post.
Let me explain one neat method here though that could help you create a hypnotic headline for your next blog post.
Regional Tabloid Local Spin
Take a look at how I would use a London Standard headline and turn it into a powerful headline for a hyper-local blog post or article.
London exodus: The top 20 towns attracting home-buyers moving away from the capital
Here’s a few examples
[Here’s a headline that an estate agent based in Elmbridge, Surrey could use…]
Sky-high London property prices will benefit home sellers in Elmbridge, Surrey.
[Here’s a headline that an estate agent based in Broxbourne, Hertfordshire could use…]
Residents In Broxbourne Hertfordshire set to see property prices soar with the influx of London professional couples hunting for homes.
[Here’s a headline that an estate agent based in Thurrock, Essex could use…]
Thurrock’s open green space appeals to city professionals looking for affordable housing outside of London.
[Here’s a headline that an estate agent based in Reigate, Surrey could use…]
Reigate, Surrey in the top Ten destinations for city professionals wanting to buy homes in the region of 450k – 600k.
Now you know that the job of the headline is simply to get the reader’s undivided attention so they continue reading the article.
That Headlines tactic used in the examples above appeals in each case to residents of each town or area name , you would then continue to weave an interesting story together with a call to action if it was for lead generation.
Was that useful? It’s just the tip of the iceberg.
If you have any questions on creating reports, whitepapers or blogging for lead generation purposes, please feel free to speak to me, Rob for a chat on 07973 73 5552 email firstname.lastname@example.org – I’m currently doing coaching on these methods.