Rob Smith

The postcode manifesto Guy

newspaper headlines: This post teaches agents the importance of using powerful headline formulas in there written communication .

The No. 1 Thing Newspapers can teach Estate Agents about writing blogs

Have you noticed the surge in the amount of estate agents now writing blogs? This is due in part to the fact that agents are now being taught how they can use blogs to not only generate high quality enquiries, but dominate the competition whilst been viewed as the local experts...
estate agent database marketing

Are You A Farmer or Miner Agency ?

Have you ever wondered what the difference is between the agents with the biggest piece of the postcode pie, and other agents? (I’m referring to the best independents, not corporate I might add.) You know, the agents with the quality stock that receive the invitations to...
estate agent marketing survey

Estate Agent Lead Generation Survey Results

   Estate Agent Lead Generation Survey Results Recently I surveyed 100 estate agents about lead generation methods for acquiring new instructions. The question posed was which marketing channels would you like more leads from? So let’s start from the lowest to the  highest in...
Hidden Profits

Hidden Profits Inside Your Estate Agent Business

Welcome my avid readers …. In today’s post I want to talk about the big untapped stream of  hidden profits inside  your  estate  agent business right  now, and why you should pay close attention to that untapped  profit stream. Before were look at the hidden stream of...
Estate Agent mad man approach to direct mail -estate agent Marketing - letting agent Marketing

Why are estate agents obsessed with the mad men approach to advertising..?

After you have finished reading this post, you will learn the best way to double your response from leaflets, flyers and postcards. Please try to avoid what I call the mad man approach to advertising. You see… I have recently started watching Mad Men; it’s a drama about one...
How Estate Agents Can radie Your profile by raising money for Good Causes

How to raise your profile by raising money for Good Causes

Today’s post will be a case study you can model in your own agency if you’re not already using corporate fundraising/sponsorship .   Sponsorship is often considered the domain of big business, but there are plenty of excellent opportunities for Estate agents. These...
estate Agent Marketing differentiate OR DIE podtcodemanifestio

Differentiate OR DIE Part1

Is your agency on a upward  growth trajectory? Well, I sure hope you are. Since the downturn in 2007 it  has been a bad  time  for estate agents due to economic uncertainties, consumer confidence,  a dry property pool and a myriad of other underlying issues. Would  you agree it’s...